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Thousands of years ago early mankind utilized animal fur, hair and wool for protection from the elements. In fact, the history of wool production dates back to the Stone Age, with the oldest wool textile recorded in 1500 BC. During the early 1900's synthetic fibers were created and today synthetic fibers dominate the vast majority of textiles.
Today, "Performance Apparel" looks and feels the same. Hang tag information says about the same thing. Performance attributes are about the same. Quality is about the same. Color choices are the same. The designs are nearly the same and most are manufactured in the same place - outside of the USA. We here at Voormi®, respectfully call this "THE SEA OF SAMENESS."
Voormi® has taken lessons from history and is utilizing wool for comfort and protection from the unpredictable and sometimes harsh outdoor weather conditions. By implementing new technologies to enhance the natural attributes of wool, we are changing the face of the 21st Century technical outerwear performance expectations. Through our natural fiber approach and our unique construction methodology, we are achieving new performance standards within outdoor apparel. Our products look and feel different, and perform better than the "sea of sameness." Additionally, our products are 100% sourced and made here in the USA. We are different - and we think you'll agree.
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While other brands evangelize "go outside and enjoy the great outdoors", Voormi® believes the benefits of an outdoor lifestyle are well documented and understood. However, enjoying the great outdoors is difficult and often short lived when performance clothing doesn't perform. Voormi® is focused on bringing comfort and protection while enjoying harsh and variable outdoor conditions; specifically focused on those who live, work and play in the snow and climbing world. Our clothing will keep you warm and dry or cool and comfortable no matter what conditions you encounter. With the superior natural attributes of wool, combined with our unique construction methodology, our clothing creates a barrier against the forces of nature unlike anything else - allowing one to truly enjoy an outdoor lifestyle and adventures.
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Today, choosing the right performance apparel for an outdoor adventure is complicated and expensive. Not to mention, you're expected to be able to predict the weather over the course of a short hike or long expedition. Will it be wet, cold, warm, windy, snowy, rainy or a combination of all the above? Apparel selection is often determined by how much room you have in the backpack or duffle bag for "just in case" conditions. We here at Voormi® believe choosing between hard or soft shell technologies should be obsolete and unnecessary.
Selecting a hard shell for wet weather keeps you dry, unless of course, aerobic activity is involved; which turns your hard shell selection into wearing something similar to a garbage bag. Then of course, when the aerobic activity stops - a bone chilling cold soon follows and the adventure becomes miserable. A soft shell selection is sought for enhanced breathability and elasticity. But, how often has a soft shell turned into a sponge when the ice is wetter than expected during an ice climb, or it's dumping wet snow unexpectedly. Outdoor enthusiasts have accepted performance apparel as conditional at best - we here at Voormi® believe it's time to expect more from performance apparel.
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Voormi® - "Hyperborean Gear...for people that live here." - was formed with one simple vision - to create the best "Technical Clothing for Unpredictable Conditions." Our mission is to produce a world-class product focusing on consumers who enjoy snow, ice and climbing sports. Our unique collection will provide leading edge products through design and technical innovation - striving to be functionally and technically superior to anything else on the market today. The materials used represent breakthrough fabrics that will replace the clothing choices now being implemented in unpredictable and extreme conditions. Our products will transform how people dress for the outdoors while revolutionizing the outdoor apparel industry.
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We're not another west coast outdoor apparel company who lives in the concrete jungles and dreams about the mountains. We actually live wilderness activities daily. We are based in Pagosa Springs, Colorado. A rural community in southwestern Colorado, right smack in the middle of millions of acres of national forest. Pagosa's small town atmosphere and endless beauty resonates the feeling of Colorado and mountain adventures. During winter, the Pagosa area brings "the most snow in Colorado." With 300 days of sunshine and countless powder days - it's a product tester's dream paradise.
At Voormi®, we spend the majority of our time outside; climbing, skiing, mountaineering, etc., and we have created unconditional performance apparel for the mountain enthusiast "that works." It is our desire to provide apparel that allows outdoor enthusiasts to enjoy their time in the great outdoors comfortably, while pushing their own boundaries of adventures.
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Our Company Values include:
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Voormi® is based on an edgy Greek mythology. Voormi are mythological characters that traveled and survived comfortably in cold, harsh climates and enjoyed life tremendously in Hyperborea - an unspecified region in the northern parts of the world.
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Voormi® products will be available Fall 2012! Enter your name and email address to be notified of our official product launch.
Contact us at info@voormi.com